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Research papers

Sustainability is not rubbish

This paper describes how research helped The Environment Agency to better understand the public's attitudes to domestic waste disposal and the public's willingness and ability to help the government (both local and national) to implement more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Tim Burns, Neil Smith
May 11, 2004
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Citation

Burns and Smith (2004a, May 11). Sustainability is not rubbish. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainability-is-not-rubbish


Research papers

Creating a sustainable future by means of a global sustainability brand

Something significant is being overlooked in the sustainability agenda, hindering the evolution/adoption of sustainability.The central message and real world implications can be applied in business today as the lack of adoption of sustainability...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Sophie Constance
May 11, 2004
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Citation

Constance, S. (2004a, May 11). Creating a sustainable future by means of a global sustainability brand. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-by-means-of-a-global-sustainability-brand


Research papers

Educating for sustainability

This paper describes the EcoRecycle Waste Wise Schools Program from Victoria, Australia which, through detailed planning and ongoing market research and evaluation, is contributing to widespread and sustained cultural change towards living more...

Catalogue: ESOMAR Responsible Marketing 2004
Authors: Brian Sharpley, Eric Bottomley, Scott MacLean, Steve Malcolm, Pat Armstrong
May 11, 2004
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Citation

Sharpley, Bottomley, MacLean, Malcolm and Armstrong (2004a, May 11). Educating for sustainability. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/educating-for-sustainability


Research papers

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Tim Love
May 11, 2004
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Citation

Love, T. (2004a, May 11). Think like the sun. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/think-like-the-sun


Research papers

Sustainable motivation

The paper will challenge UNEP's point of view, as verbalized by Havermans (2003), that the struggle to enhance environmental consciousness among consumers has been too much focussed on arousing their feelings of guilt.Moreover, it will be questioned...

Catalogue: ESOMAR Responsible Marketing 2004
Author: John Barzilay
May 11, 2004
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Citation

Barzilay, J. (2004a, May 11). Sustainable motivation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sustainable-motivation-6355


Research papers

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Dieter Korczak
May 11, 2004
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Citation

Korczak, D. (2004a, May 11). Making data dance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-data-dance


Research papers

Targeting the lower end of the pyramid

This paper aims to understand the low income consumers in Egypt and give indicators to marketers on how to build brand loyalty and long-term and sustainable equity among them. The results are based on quantitative interviews and focus group...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: B. Satya Prakash
June 15, 1998
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Citation

Prakash, B. S. (1998a, June 15). Targeting the lower end of the pyramid. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/targeting-the-lower-end-of-the-pyramid